The Source-Lifestyle Team

James Crabb – Founder / CEO

Upon graduating with a degree in accounting and finance James has spent over 20 years in investment banking. Holding a variety of senior leadership positions in infrastructure and risk management, James has worked for JP Morgan, Barclays Capital and for the last 10 years for Deutsche Bank. James is a co founder of Source and has been CEO since the product inception.

Akshay Rangnekar – Founder / CTO

Akshay Rangnekar holds B.S. and M.S. degrees in computer Science from Stanford University. He has worked as a technologist for successful startups (Reactivity, CenterRun), technology giants (Cisco, Microsoft, Skype), and consultancies (McKinsey) for over 12 years. Akshay is a co-founder of Source, and has been our Chief Technology Officer since the inception of the product.

Hilka Schmitz – COO

Hilka holds a BSc in computer Science and an MBA from Duke University’s Fuqua School of Business. Prior to joining the Source team in May 2014, Hilka spent her career in investment Banking, where she held positions in Frankfurt, New York and London spanning multiple areas including Change Management, Strategy and Transformation. Most recently, she was a Director at Deutsche Bank where she oversaw a large global, asset class wide programme in Deutsche Bank’s middle and back office.


Allison holds a B.S from the University of Michigan, a J.D from Brooklyn Law School and a LLM from London School of Economics. After graduating from law school, Allison worked for small law firms before joining the Brooklyn District Attorneys Office as a litigator. In addition to joining Source Lifestyle in March 2015 as VP of Business Development, she is also on the Board of a local NYC community center, and involved in many local NYC charities and organizations.


Having graduated with a B.A in Economics/ Political Science from Barnard College, Barbara has an extensive background in International Insurance, and 20 years’ experience in the wine industry. She is currently serving as an Advisory Board Member of the Sommelier Society of America. Having Co-founded the Second Avenue of Business Association (SABA) in New York City, Barbara joined Source Lifestyle as VP of Business Development in March 2015. Barbara is fluent in Spanish, Portuguese, Italian and French.


Originally from LA, Francine’s professional background includes entrepreneurial ventures developing and running businesses in a variety of industries, including film and television, coin-operated gaming, eco conscious artisan packaging, insurance and a drive-thru coffee shop. She also has an AAS in Health and Human Sciences. Francine joined Source Lifestyle in December 2014 as VP of Business Development. She brings to the team a hugely diverse and varied, entrepreneurial business experience.

Erin Peyovich – Product Management and Operations

Erin is a dynamic and creative technology professional with over 14 years experience. With a background in management consulting, she has served as an advisor and consultant to early-stage organisations as well as various Fortune 500 companies such as Microsoft, HP and Starbucks. Erin joined the Source team in October 2013, focusing on product evolution and operations. Erin holds a BA in Business (Information Systems and finance) from University of Washington.

Beverley Brown – Business Development Manager

Following an 11 year career in investment banking, Beverley left in 1999 to co-found and build a global investment Banking recruitment consultancy business, Nicoll Curtin Limited. Beverley expanded internationally with offices in London, Zurich and Singapore with over eighty employees globally and a top tier investment banking client base. She sold part of the business back to her partner in 2011 and, in 2012, set up Kenbury Associates; a consultancy business. Beverley joined the Source team in November 2013 as Business Development Manager.

Samantha Crabb – Marketing and Communications Manager

Upon graduating from university, Samantha spent 10 years in the advertising and marketing industry. Working for leading agencies including McCann, Erickson and Saatchi & Saatchi, Samantha was responsible for planning and buying advertising campaigns for household names including Coca Cola, Procter & Gamble and Saab. Samantha joined Source as a part-time consultant in November 2013 and is responsible full-time for Marketing and Communications.

Robbie Hedges –Merchant Relationship Manager

Having graduated from Brighton University in 2014 with a BA Joint Honours degree in Criminology and Social Policy, Robbie joined the Source Team in September 2014 as the Merchant Relationship Manager. He is keen to explore innovative and exciting routes to reach target markets, an area which he has gained experience in as a market researcher for an Antiques store.

Sophie Radford – Client Relationship Manager

Sophie Radford has recently graduated from the University of Southampton with a BSc in Sociology. Sophie joined the Source team as Client Relationship Manager in January 2015. Since graduating she has gained experience as a Production Co-ordinator for Brighton Fashion week. As well as most recently working with VIP delegates for the FIA annual meeting in Qatar. Alongside this her role as an IT help desk advisor at Sussex University developed her IT experience and skills.

Natasha Twine – Content Manager –Part Time

Currently studying for a degree in Geophysics, Natasha is responsible for all editorial and content review. Natasha joined Source in November 2013.

Alex Koziell-Pipe – Market Research Intern

About to start a four year Physics course at Oxford in September 2015, Alex is currently working at Source carrying out market research, data analyse and app testing.

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