Gardenia of London is an established, family-run flower business headed up by owner and creative director Jamie Grant. From the humble beginnings of our first flower stall on the Fulham Road, we have grown and evolved over the years – but our values remain the same. Beautiful, seasonal, fresh flowers selected with knowledge, passion and creativity and delivered to our customers with care.

Based out of three locations, we take orders from customers all over the world for delivery throughout Greater London. We’re not part of a national flower relay network for reasons that we feel strongly about: when you tap the bell icon in the Source app, a Gardenia florist will offer professional expertise and advice before they hand pick and tie your flowers to the full value of your order, with no hidden service charges.

It may be a florist’s cliché, but we really can provide flowers for any occasion. A traditional hand-tied bouquet is a timeless way to show your thanks, to express sympathy, to celebrate and to congratulate; a contemporary planted arrangement of spring bulbs or orchids is a thoughtful gift for someone special. Our corporate and wedding teams can create anything from a simple bridal bouquet or reception desk arrangement to themed floral displays for events at some of the city’s most lavish venues. And for those who just can’t live without fresh flowers? Membership of Gardenia@Home, our regular flower delivery service, brings seasonal blooms to the door on a weekly or monthly basis.

Despite all this, we remain a family business at heart and pride ourselves on a personalised approach. Whether it’s a single bouquet, a complex wedding package, elegant funeral flowers or a long-term corporate contract, that personal touch is important and it’s an ethos that we try to instil into everything we do.